Direct selling is a growing industry internationally. Turkey is one of the countries who rank at the top in this race.
The factors that pave the way for a direct selling operation to be successful in Turkey are:
* Large population
* High urbanization
* High unemployment
* Low level of personal income
* Lack of part-time jobs
* Developed distribution means
* Tax system favoring the industry
* Relaxed regulations
* Advanced communications infrastructure
* Efficient and wide-spread banking system
* Favorable socio-cultural environment
Direct selling actually has a history in Turkey. In fact, it was common to buy books, encyclopedias and pans through this channel in the 1970's. However, the growth started accelerating only in 90's when the international companies started exploring the country.
Today, there are more than 60 companies in the Turkish market and those who are involved in the industry is estimated to be around 700,000 people. The Turkish DSA was established in 1994.
Turkey is still one of the best kept secrets in terms of the potential it represents for the direct selling industry.